Basketball South Australia is stepping into a new era; one that honours our heritage, strengthens our identity, and reflects the vibrant community that powers our game.
For decades, these colours were what defined us, how we were identified and all people knew about us; but it’s time to retire the orange and black. They served us well, but as basketball has grown across South Australia, so too has our connection to the people and places that make this sport thrive.
Today, we’re proud to unveil a refreshed brand that captures who we are, where we’ve come from, and where we’re heading next.
Why the Change?
Basketball in South Australia is booming. Participation is at record levels, pathways are stronger than ever, and our footprint across the state and country continues to expand. With this growth comes an opportunity to ensure our brand reflects the energy, diversity, and pride of our basketball community.
Our new visual identity embraces the iconic South Australian colours of red, blue, and yellow.
These colours aren’t just a palette; they’re our story. They represent our heritage and carry the same energy, optimism, and history that live within our basketball community.
The Meaning Behind Our Colours
South Australian Red – Pride and Passion
The South Australian red runs deep in our identity. Our community is bold, passionate, and powerful, reflecting the fire in our game and the determination of our people. It is the colour of courage, commitment, and the relentless drive to compete.
Red connects us to South Australia’s rich sporting heritage; from Brett Maher and Issy Borlase wearing the red jersey as juniors before rising to national prominence, to the heart of our participants, young, old and of all abilities. It symbolises the pride we carry each time we step onto the floor wearing our state colours or in the way we advocate for our sport.
South Australian Blue – Unity and Integrity
The South Australian blue grounds our brand; calm, strong and dependable. It represents integrity, trust, and the connection that unites our basketball community. It is packed stadiums, the roar after a buzzer beater, and the determination of every player who steps onto the court. It honours the trailblazers who shaped our game; from Lorraine Eiler, whose influence opened doors for generations of South Australian women and Noel Woollacott, whose pioneering work laid the foundations for the sport we enjoy today. Blue reminds us that we are part of something larger than ourselves; a shared commitment to the game, to each other, and to the heritage that defines South Australian basketball. Blue is the link between our people and our purpose.
South Australian Yellow – Energy and Aspiration
The South Australian yellow is our energy and aspiration. It captures the spark that drives us and the excitement we feel every time we pick up a basketball. Yellow is the joy of practicing in driveways, the buzz of carnivals across the state, and the freedom of shooting hoops at a local court with family and friends. It represents every stage of the game; the referees finding their confidence, the coaches guiding the next generation, the volunteers creating safe and welcoming environments, and the players — young and old — who keep showing up because they love our sport. Yellow is the optimism in our future and the momentum that keeps our community moving forward. It is the colour of joy, possibility, and the enduring commitment that defines basketball in South Australia.
This rebrand reinforces the goals outlined in our 2025–2028 Strategic Plan: One Team, One Goal, which sets a clear roadmap for the next four years. Guided by five strategic pillars of Participate, Develop, Places to Play, Collaborate, and Sustainable. Our refreshed identity is the visual expression of these priorities: a brand that champions inclusivity, celebrates growth, and unites every player, coach, referee, and supporter under one vision for the future of basketball in South Australia.
Media Enquiries:
Cindy Halkias
Brand & Communications Manager, Basketball South Australia
E: chalkias@basketballsa.com.au | P: 08 7088 0070
About Basketball SA
Basketball South Australia (Basketball SA) is the peak body responsible for the governance, growth, and strategic direction of basketball across South Australia.
We exist to lead, support, and connect our basketball community, from grassroots to elite, ensuring a safe, inclusive, and thriving environment for all participants. Our role spans across governance, competitions, officiating, coaching, high-performance pathways, education, inclusive pathways, infrastructure advocacy, and community engagement.
Basketball SA works collaboratively with associations, clubs, government, schools, and industry partners to deliver programs and services that enable basketball to be accessible and impactful in every corner of our state.
We are committed to driving positive change and upholding the integrity of the sport, guided by our core values: Respect, Accountability, Inclusivity, Collaboration, and Excellence.